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Theme: Wait till the first class

August 25, 2007

Classes start for most people on Monday. Here’s just a gentle reminder from a seasoned college student. DO NOT OPEN the plastic wrap on your books until your teacher tells you that you will in fact use all the texts. I have had classes where the prof said we didn’t need that particular edition or one of the texts inside. If you open the plastic wrap the book store cannot give you full credit back.

Keep your receipts for your books. Do this, not only because you might need to return them, but you need to keep track of how much you spend on books for your tax records. You and your parents will be grateful for those receipts when April 15th rolls around.

On your first day make sure that you purchase a pack of scantrons. Keep these close at hand for all those pop quizzes and exams. Many times I have been so stressed out studying for an exam I forgot to purchase the very paper I needed to complete it on.

Good luck in the coming year from DormEarning.com

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Theme: Press Releases Part II

August 23, 2007

The press release is formed in the same way that a journalist forms a news story. There is a headline which is only a few words and sums up the point of the story. Your introductory paragraph should answer the most basic questions (who, what, where, when, & why). Get the most basic and necessary information in this paragraph.

The second paragraph elaborates with details on the facts that you stated in the first paragraph. The second paragraph should tie into your third paragraph. This takes practice as the third paragraph is your boilerplate. The boilerplate tells a little about the company. Think of your vision and mission statements here.

Remember to include a quote, then in your closing paragraph, reiterate the facts that you stated in your first paragraph. Your close should end in “-30-” centered in the middle of the page. After the close, include your name, your company and your contact information. That way if the journalist wants to do a full story or if they have any questions, they can easily contact you.

As I explained in the previous post, keep everything in AP style. And while this should go without saying, spell check your document and be sure to read it out loud to be assured that there are no grammatical errors. Good luck with your press releases, and if you have any more questions on this topic please comment so I can address them.

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