Earning Money

Yes, that’s what a press release is. In essence it is merely an equation in which you must insert the correct variables to come up with the correct formula. In this blog post I will cover the base elements that make up a press release. The press release itself is just one portion of a public relations campaign but is still one of the strongest pieces at your disposal.

First element of press release is that it is in AP format, (Associated Press). Why AP? If you format your release in this manner the journalist you will be submitting to will have less work to do. If your journalist has less work to do, he or she is more likely to select your piece to run in their next edition. Remember most press releases are never published. You will be competing with dozens, hundreds, maybe even thousands of submissions for a coveted place in publication. You must make your piece appeal to the editor of your section.

Second element is the appearance of objectivity. Never announce yourself as working for a company or affiliated in any way. Your company is an “it” not a “they” or “we.” Press releases are often published in such a way the reader believes it is a direct work from the publication. The press release must be encompass the positive about your company/event however cannot lead a reader to believe that it is an advertisement.

Third element is to get a quote from someone within the organization. It must relate to the topic and promote the overall “good feeling” of the company. Do not quote yourself or anyone else working in marketing or public relations. If your quote comes from anyone within the IMC department, it will automatically be discredited.

Fourth element is that you must be brief. Do not get too complex in your vocabulary. Do not let your sentences run on too long. Do not have bulky paragraphs. A press release should be only 3-5 paragraphs long and no more than 1 page. If your press release goes over one page it will almost definitely be tossed aside.

Fifth element is that you should be sure that your press release supports your goals and objectives. Do not stray off topic, stay focused and to the point. Keep in mind that your press release will most likely be edited before publication regardless of how well you have written it. You want it so that none of your own material can be used against your company. Nothing is worse than to have your own words quoted in a negative connotation.

I hope these guidelines have enlightened you on how to write a proper press release. Keep checking back here on DormEarning for part II of press releases.

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This post is the start of a four part series all about the process of successfully flipping a site for a profit. Now, when I say flipping a site, what I mean is that the sole purpose of purchasing/creating a site is to sell. For example, I created this blog to grow it and earn a passive income off of it. However, when I’ve purchased certain content sites, I have bought them with the ultimate goal of reselling them. That is what flipping a site means. You buy it/create it extremely cheap and then you somehow expand it to the point that it would make a profit when you sold it. Now, the first step to successfully flipping a site is getting it cheap.

Now, you can do one of two things. If you know how to create a site, then you can really get a good system started just by writing the content (or purchasing it really cheap) and then building the site and selling it. But, let’s assume that you are buying the site. Your ultimate goal is to try and find a site that someone is really trying to get rid of. If you can find a site that someone had just made or something like that and purchase it for real cheap, you’re on the right track to getting your ‘network’ started. I call it a network because it really is a network. You’re getting a network started and then you’re going to sell that network.

Now, there’s something else that you can do when you are deciding to become a site flipper as I call it. You can try and find someone who is willing to create sites for you for an inexpensive price because you guarantee a bulk purchase. It’s one thing if you’re going to buy one site and then try and resell it. But, if you buy ten sites, that’s a lot of money that you’re investing and the person might be willing to create sites a bit cheaper for you. But, if you buy the site and it’s making a dollar a month. You probably won’t pay all that much for it and you want to try and keep the price as low as possible simply because you’re going to be selling it and the cheaper you buy it, the more profit you make.

I don’t have the most experience with this business because I like to keep my sites and try and profit from them with a passive income. However, I have sold sites before. And my policy has always been to make a profit from them. By purchasing your sites very cheap or the content that you will make the site with, you are guaranteeing that when you do decide to sell, you will have successfully built the site to make more money. These sites won’t cost you much with hosting, so it is really important that you continue to grow them. But, we’ll talk about the growth of the sites and how to build them up before the sale tomorrow. So, stay tuned for a post on building up a site for resale.

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