Earning Money

When you are running websites, you want to ensure that each one is making money because there is a great importance to cover your domain charges and your server charges. Now, when I talk about every site needing to pay its rent, I am generally assuming that you intend on creating a network of websites. Basically, you are trying to use numerous sites to interlink so that you can trade traffic as well as begin to increase higher and higher in the SERPs for competitive keywords. You are creating tons and tons of made for adsense types of sites so that you can get more and more links to your sites, thus making you more money from the traffic that Google and the other search engines will send you.

But, that does not mean that these sites that are used for the strict purpose of just raising your SERPs should go without earning you money. Every site should make you money. Every site should, one way or another, cover at least the amount of money necessary for THAT site to run on the server each month. So, if you have 100 sites and it costs 100 dollars to host those sites a month, then each site should bring in the $1.00 a month necessary to cover the rent. Each site should ensure that it is making enough money so that it is paying its rent. No site should not be earning because that defeats your purpose as an earner and then you are beginning to have missed profits.

Since you intend to pay rent with all of your sites, you need to figure out a way HOW to do it. One of the ways to do it is what Jon Warass talks about in his What’s to Come post, specifically under the SEO Empire part. He is selling links on his entire network of sites that will, effectively, pay for the hosting. Basically, he is making enough money on these small sites used strictly for SEO purposes to cover his hosting costs and then whatever profits he makes over that will go right into his pocket. He is paying for his rent. His websites, all of them, are taking part in covering the rent. As a webmaster, our rent is the servers and the unfortunate thing is, rent goes up as we get more and more people to our sites.

If you want to cover the rent, you can do it one of two ways. The first way is doing what Jon is doing by selling network wide links for a price of, say $99.99. However, another way that you could do it (that may not be as effective, but may actually produce you a considerable sum of money if you network probably) is to slap Adsense up on all of the sites. This is what I would do because having so many sites up with adsense slapped on it, and if you are interlinking, the traffic that will come from search engines alone should definitely make you a nice chunk of change. But, I am not an expert when it comes to SEO empires, so I would not know just how much I could make from it. However, it never hurts to try, you know? General rule, though, is that each site in any network must pay its rent. That is the only way to maximize your earnings.

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If you have been cruising the blogosphere the passed two months, you’ll have seen one thing pop up everywhere (even here). You’ll see the appearance of the 125×125 button. If you don’t know what I am talking about, just look at that ShoppingAds ad on the right sidebar and you’ll see what I am talking about. That is a 125×125 button that I use for a particular company. However, that’s not what I am talking about today; what I am talking about today is the 125×125 button private advertisers are starting to purchase.

The reason people are starting to buy them is because they are small and normally inexpensive. They are beneficial because, since a blogger normally sells a couple, you can get them for less money. That means, you are getting more advertising across more blogs rather than just getting advertising on ONE blog. And in my opinion, buying advertising on more than one blog is more beneficial than it is to buy advertising on one blog. So, if you’re in the market to buy some, I really think it is a great way to get some incredible traffic to your site.

Now, if you are looking to SELL them, then there are a few things that you are going to want to do. The first is show people what a button would look like there. I am doing this by putting that advertisement there. People will see WHERE the buttons are going to go. The next thing you want to do is let people know how many there are going to be. The final thing that you are going to want to do is offer your advertisers the chance to get it the next month. Give them first pick and you’ll keep them around a lot longer. The reason this is good is because the less work you need to do trying to get new advertisers, the more work you can do making your blog better, thus being able to raise the price.

Advertising on DormEarning

I am sure you are ALL asking now, “Jacob, are you going to offer 125×125 buttons?” Yeah, I am. I am going to be selling four of them where you see that ShoppingAds button (if all four are purchased, I will remove that ShoppingAds button). Each one is going to cost $15.00. They will go up when purchased and they will last to the end of that month. So, if you buy it before November 1st, you get it from whatever day until November 30th. I will then give you the opportunity to pay for December before I offer it to anyone else. You can put whatever types of ads you want except for incredibly flashy ones. Animation is okay, but nothing incredibly excessive. If you are interested, feel free to drop me an e-mail: jacob@dormearning.com.

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