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Theme: Be the Leader of your Niche

August 17, 2007

One of the greatest things is when you can get ideas for a blog post from another blog post. In my article about promoting your site with a forum signature, I mentioned how important it is to prove you are an authority. I wanted to expand on that and expand on the importance of being the leader of your niche. There is no denying that people like John Chow and ProBlogger are both leaders when it comes to blogging. And they let us know it just by looking at their site. If you ever look at their blogs, you see two things. The first is that you see an amazing number of posts (something not everyone can do) and the second is you see loads of comments. They are the leaders of their niche.

But, that doesn’t help you. What can help you, though, is how you might be able to become a leader of your niche. The first important thing to remember when becoming the leader of your niche is that you need to be well informed. I spend at least two hours a day reading up on other blogs about the latest news on the web as well as the latest tips. I’m no expert on anything. This blog isn’t about blogging or forum running or content writing. It’s about everything. So, in a sense, I’m a jack of all trades, so I am constantly checking out new things. That is the first important thing to remember when becoming the leader. People will expect information from you. So, you need to guarantee that the information you’re providing IS the best information.

The next thing that you need to understand about being the leader is that you’re going to get a lot of bashing for being the leader. I don’t know how many times John Chow has gotten BAD comments on his blog. The thing to remember, as he always says, is that bad comments are still comments and it inspires the community. But, the thing to remember is that a good leader can take the good and bad and make something great out of it. Maybe you get a comment saying how you’re too stingy, etc, etc. Well, perhaps that could make a blog post about how it is important to ensure you’re not wasting money on useless things when you could be spending it for your site.

The final thing to remember is that people will want examples from your own experiences. That is the one thing that proves that I am not a leader. If someone asked me, “well, can you show me how much money you’re making,” I wouldn’t be able to because it’s currently nothing to brag about. So, why should I write this blog then if I am not making money? I like writing about it. Just because I am no expert does not mean that we cannot learn together. The thing to remember about being a leader is that they want to see results. If you’re writing about making money online, show them figures and they will come. If you’re writing about sports, show them why you know it and they will come. A reputation is very important.

As you can see, being a leader of your niche can be difficult. However, if you take authority and really show that you know your stuff, there is no denying that you can become a leader. Darren Rowse and John Chow BOTH did this just by stepping up, providing the information that their readers wanted, and ensuring that they are well versed in all forms of their particular field. They’re both spectacular bloggers. Are there better ones out there? Perhaps. But the difference between them and these two experts is that these experts KNOW how to be experts. The others may write better and may be smarter, but they don’t know how to be experts. There’s a saying in the academic world. The best teachers are not the geniuses, but those students that had a hard time in that field. Why? Because geniuses just expect you to know it, the ones that had a hard time can sympathize and work harder to help you learn it. They’re the experts because they know how to be experts.

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