Theme: Benefits of Guest Bloggers - For the Blogger and the Blog Owner
October 1, 2007Tonight I was contacted to be a guest blogger on another blog and it brought about an idea for a blog post here. Are there benefits to being a guest blogger and are there benefits to having guest bloggers come to your blog? I’m going to answer that right here with a big YES but before I just end the article like that, I wanted to step in and explain a few reasons why it is good for you as the blogger and why it is good for you as the one that owns the blog. For both of you, it is a good thing, but people don’t really know why. I hope to explain whyit is good to take the time for guest bloggers.
For the Blogger:
- If you are a new blogger, by posting on a much larger blog, you are normally guaranteed one link, if not more. This allows you the chance to get some nice backlinks to your site as well as some traffic.
- You are getting your name out there. The big thing about being a blogger is branding yourself. If people know who you are, they are more likely to remember your site. Who remembers Jacob from DormEarning.com? No one…Yet.
- The best one is that you are getting more people aware that you exist. It is important to know you exist because if they know you exist, you can get invited to more things (such as new ad networks) and naturally, you’ll get more links.
For the Blog Owner:
- You are getting free content for your blog. If you are unable to write a blog post for the next few days, by getting a series of guest bloggers over, you are guaranteeing that your blog still gets posts and you don’t have to worry about it.
- You are helping a new, younger blogger. And, by doing this, you are able to impress them. If you want to ‘mentor’ someone, by offering them the chance to guest blog, you can pass on your ideals and then they may adopt them. If they ever talk good about you, they will mention your site and say, “such and such taught me.” Free promotion.
- And finally, you are getting another perspective on your site. I can write one way, but there are other bloggers out there that write about different things in a different way and that’s what makes guest bloggers interesting. For the blog owner, you get new ideas and perspectives and that allows growth.
So, as you can see, being a guest blogger and getting guest bloggers is definitely a great way for growth on both the owner and the guest blogger’s part. I am always on the prowl for guest bloggers, so if you’re interested, feel free to drop me an e-mail at: jacob@dormearning.com. Guest bloggers are great for both the blogger and great for the owner. Try it out and perhaps you’ll find another great way to expand your horizons and the growth of your site.
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