Theme: Every Site Needs to Pay Its Rent
October 24, 2007When you are running websites, you want to ensure that each one is making money because there is a great importance to cover your domain charges and your server charges. Now, when I talk about every site needing to pay its rent, I am generally assuming that you intend on creating a network of websites. Basically, you are trying to use numerous sites to interlink so that you can trade traffic as well as begin to increase higher and higher in the SERPs for competitive keywords. You are creating tons and tons of made for adsense types of sites so that you can get more and more links to your sites, thus making you more money from the traffic that Google and the other search engines will send you.
But, that does not mean that these sites that are used for the strict purpose of just raising your SERPs should go without earning you money. Every site should make you money. Every site should, one way or another, cover at least the amount of money necessary for THAT site to run on the server each month. So, if you have 100 sites and it costs 100 dollars to host those sites a month, then each site should bring in the $1.00 a month necessary to cover the rent. Each site should ensure that it is making enough money so that it is paying its rent. No site should not be earning because that defeats your purpose as an earner and then you are beginning to have missed profits.
Since you intend to pay rent with all of your sites, you need to figure out a way HOW to do it. One of the ways to do it is what Jon Warass talks about in his What’s to Come post, specifically under the SEO Empire part. He is selling links on his entire network of sites that will, effectively, pay for the hosting. Basically, he is making enough money on these small sites used strictly for SEO purposes to cover his hosting costs and then whatever profits he makes over that will go right into his pocket. He is paying for his rent. His websites, all of them, are taking part in covering the rent. As a webmaster, our rent is the servers and the unfortunate thing is, rent goes up as we get more and more people to our sites.
If you want to cover the rent, you can do it one of two ways. The first way is doing what Jon is doing by selling network wide links for a price of, say $99.99. However, another way that you could do it (that may not be as effective, but may actually produce you a considerable sum of money if you network probably) is to slap Adsense up on all of the sites. This is what I would do because having so many sites up with adsense slapped on it, and if you are interlinking, the traffic that will come from search engines alone should definitely make you a nice chunk of change. But, I am not an expert when it comes to SEO empires, so I would not know just how much I could make from it. However, it never hurts to try, you know? General rule, though, is that each site in any network must pay its rent. That is the only way to maximize your earnings.
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