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Theme: Every Site Needs to Pay Its Rent

October 24, 2007

When you are running websites, you want to ensure that each one is making money because there is a great importance to cover your domain charges and your server charges. Now, when I talk about every site needing to pay its rent, I am generally assuming that you intend on creating a network of websites. Basically, you are trying to use numerous sites to interlink so that you can trade traffic as well as begin to increase higher and higher in the SERPs for competitive keywords. You are creating tons and tons of made for adsense types of sites so that you can get more and more links to your sites, thus making you more money from the traffic that Google and the other search engines will send you.

But, that does not mean that these sites that are used for the strict purpose of just raising your SERPs should go without earning you money. Every site should make you money. Every site should, one way or another, cover at least the amount of money necessary for THAT site to run on the server each month. So, if you have 100 sites and it costs 100 dollars to host those sites a month, then each site should bring in the $1.00 a month necessary to cover the rent. Each site should ensure that it is making enough money so that it is paying its rent. No site should not be earning because that defeats your purpose as an earner and then you are beginning to have missed profits.

Since you intend to pay rent with all of your sites, you need to figure out a way HOW to do it. One of the ways to do it is what Jon Warass talks about in his What’s to Come post, specifically under the SEO Empire part. He is selling links on his entire network of sites that will, effectively, pay for the hosting. Basically, he is making enough money on these small sites used strictly for SEO purposes to cover his hosting costs and then whatever profits he makes over that will go right into his pocket. He is paying for his rent. His websites, all of them, are taking part in covering the rent. As a webmaster, our rent is the servers and the unfortunate thing is, rent goes up as we get more and more people to our sites.

If you want to cover the rent, you can do it one of two ways. The first way is doing what Jon is doing by selling network wide links for a price of, say $99.99. However, another way that you could do it (that may not be as effective, but may actually produce you a considerable sum of money if you network probably) is to slap Adsense up on all of the sites. This is what I would do because having so many sites up with adsense slapped on it, and if you are interlinking, the traffic that will come from search engines alone should definitely make you a nice chunk of change. But, I am not an expert when it comes to SEO empires, so I would not know just how much I could make from it. However, it never hurts to try, you know? General rule, though, is that each site in any network must pay its rent. That is the only way to maximize your earnings.

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Theme: Building a Small Network

July 26, 2007

In my series about creating a content site, part 1, part 2, and part 3, I explain how you could create a content site, get traffic to the site, and potentially earn from it. Now, that’s great information to have, but there’s something else that I wanted to touch on in this article that might help you a lot when you are creating your content sites. Because I am a science major in college with aspirations to become a doctor, I am going to use a topic I am familiar with to explain this to you. Shall we get started? Good.

Assume you are making five content websites. One is about the brain, one is about epilepsy, one is about brain tumors, one is about spinal chord damage, and one is about reflexes. Those are five different websites that you are looking to create. Now, if you look at the topics, you’ll realize one thing: they’re all about neurology. They’re all about something to do with the nervous system. Now, it is important to understand that if someone is interested in the nervous system, they might be interested in something else that has to do with the nervous system. I know that I am…But…I want to be a neurologist. Anyways…

One of the things that you can do is build a small network. Basically, you create these five sites, throw your adsense on them, but then you do one other thing. At the bottom or the right or left or top or where ever on the site you want, you link to the other four sites. If you are writing about the brain, you link to the other four topics. If you’re writing about spinal chord damage, you link to the other four topics. Basically, you link to the other four sites on the one site you are working on. What this does is creates a small little mini-network.

Creating a small network really is a great way to share traffic amongst your sites. It gives each of your sites a little link boost and it also gives you the ability to get the traffic that goes to one of your sites to perhaps go to another one of your sites. If you are running any kind of cpm ads on it, this just helps increase the possibility of maybe making some good money on the site. Or, if you are just running adsense on it, this helps to increase the chances of someone seeing an ad that interests them and clicking it. It may seem sort of difficult, but once you start creating the sites, you can link to more and more creating a very nice network.

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