Earning Money

There is one thing that I have found people do a lot when they are working on their websites. They’ll work really hard on getting links to their site and they’ll work really hard on trying to increase their search engine rankings and then once they have succeeded in doing what they wanted to do, they just stop. They stop working on that site, they don’t add new content to it, they just give up and go on and do other things. They think that because they are now making money, that they will make money all the time. This is wrong and I am going to explain what you should do once you’ve ranked well for a site and you’re making money.

Once you have a nice sized site made and it’s making you money, you’re going to want to expand on it. Every once in a while, you want to add more content to the site. Search engines like to see activity on your site and I don’t just mean people coming to the site. They like to see new content coming onto the site. I’m not saying that you need to add hundreds of articles every month. But, if your site is fifty articles strong, add four or five new articles every single month. If you add these, not only are you increasing the numbers of pages that could get money, but you are also appeasing the search engines and that is important.

The next thing you want to do is you want to continue getting new links to your site. If you rank well for one keyword, start trying to rank well for other keywords. The more keywords you rank highly for, the more traffic that you are going to get to your site and that just means that you are going to make more money. Let me give you a simple equation. Traffic = Money. MORE Traffic = MORE Money. Even More Traffic = Yeah baby, I am making the cash now. See what I mean? The more keywords you rank for, the more traffic to your site, and that means that you are going to be making even more money from your sites. It’s really quite amazing.

Continuing to work on your site is very important if you are going to expand. Whether you’re talking about a forum, blog, content site, or another site, you need to work on it. No matter what type of site you’re working with, you need to constantly work on it. Forums are pretty easy in that respect because people are constantly posting, so you’re getting indexed for more and more. But, for content sites especially, you need to ensure that new pages are appearing on your site. That’s one of the most important things you can do, but if you do it right, you can bet you’re going to start making more and more money. It just takes time.

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I was talking to my friend online a few days ago and we got to talking about sites and the pages and the such that could be created from having articles on it. Naturally, we were talking about content sites. The thing that she and I talked about considerably was whether an article should be long or if it should be short. The reason we were talking about this is because we were trying to figure out whether, when we made content sites, if we should try to pump out a lot of pages with short articles or if we should try and get better keywords and better ads in long articles. I’ve yet to figure out which is better.

When you write a long article, there’s the chance that you can write the right keywords that better ads will start to appear. Although the article is long, the fact that there are so many keywords in it, you’re likely to get more targeted ads and that can increase your chances of making money. However, the question arises: Are they even going to read the entire article? Will they not get bored and just go somewhere else? Who knows? The long article allows for better keywords, so maybe they’ll go elsewhere by clicking an ad. But, I like knowing my content is read.

With shorter articles, you can get more of them for the same wordage and that allows for more pages. More pages means that if you deep link properly, you can keep the reader on your site longer. So, I wonder…Would it be better to have them on the site longer? The chances of them running into an article they like and an ad they like increases. And, with those increased page impressions, they can also sign up for other ad networks such as Kontera that demands 50,000 page impressions a month. Well, deep linking will send them around your site more.

Which is better do you think? Kontera is a good ad network to sign up with, so having shorter articles allows for more deep linking. But, you may be able to get better ads on a longer ad. Which do you think is better? I am swaying towards shorter articles, but I am not really sure. Perhaps you can change my mind, perhaps you can help me make my mind up. Which is better? A longer article or a shorter article? Leave a comment with your response.

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