November 12, 2007
So, I was thinking about how Google had gone to war against link sellers and that they were actually taking the war and winning it. I guess when you’re as strong as Google, you can win wars with ease. The reason that I think Google is winning is because SearchEngineGuide.com says they are winning. If you read their article about writing the perfect surrender letter, you’ll see what I mean. So, this brought up an interesting question: if we can’t buy links, how are we supposed to get links and how are we supposed to rank well? And I came up with a few ideas.
- Write guest posts. Writing guest blog posts can get you a few links and they get you links in content which, according to Google, is the absolute best. They love content links and guest blog posts allows you to put the anchor text that you really want to put in. So, it’s a win win for you.
- Do link exchanges. While they are not incredibly strong, a link exchange is still a way to get a bit of link love from both sides. However, I am not exactly sure how Google looks at this: is it like buying links? I am not sure, but I think link exchanges are great.
- Still buy them. But, if you’re going to buy them, buy them in very very small quantities and buy them only on blogs/sites that are exactly on the niche that you are writing about. Don’t buy for PR, but buy for the relevance of the niche that your site is.
- Submit to Old Directories. I say OLD directories because they have passed the scrutiny and the hardness of Google and they are still considered relevant. Because of this, a link from them is worth it. However, finding GOOD directories these days is becoming harder and harder.
You can still get links. Sure, it is harder since you can’t just buy link after link to your site. And sure, SEO is going to become a major bitch, but that doesn’t mean that you can’t succeed on the web. If you adapt fast and you move hard, you will actually take control of a market that is currently changing. With Google really fighting hard against link sellers, we can safely assume that if you work hard and fast, you will get your way to the top a hell of a lot faster than you normally would because of the previous system. So…Work hard and try your best.
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October 12, 2007
If you haven’t heard yet, Google has decided that it is time to tell webmasters that if they want to be kept in the search engine, they are no longer able to sell links. For more information that, just click here. Simply put, what Google is saying is that they don’t want us to sell links because they think that it has a negative effect on their search engines. Now, I think that this is a way to help Adsense more than anything. Google doesn’t want people selling links because it is in direct competition with Adsense. If there are no links being sold, visitors may potentially click Adsense ads and that is more money for the company.
But, that really isn’t important. I doubt you really care about why Google is doing this and all of that. I don’t think that’s really important because it doesn’t change the inevitable. However, this is what I think you can do to try and prevent losing your rank or any of that and still sell links on your site. I hate to break it to Google, but I won’t bend over and take it. I am going to sell links and if that means that I won’t get their traffic, then I’ll go to ASK, Yahoo, and MSN. But, here is what you can do in response:
- When selling links, do not put “sponsored ads.” By putting this, you are giving Google the knowledge that you are a link seller and that is just a negative all in its own.
- Do not sell links through a marketplace. As much as I like TLA, I don’t know if it is currently the best way to get links or sell links because all Google needs to do is search for some code.
- If you run a site that is about making money online, don’t sell links to a site that is about sports. Keep the links relevant because that is what Google wants, according to them.
- Sell links in your text. By selling links in your text, what it appears like to Google is that you are just linking to someone else’s site because the content is relevant. There’s no way for them to know that it is a link sale.
Google doesn’t want us to sell links. But you know what? That is a great way to make money and I am a firm believer in spreading out your means of profit. Don’t let a search engine run your life. Yes, Google provides you with a considerable amount of traffic. But, there is Digg, StumbleUpon, Yahoo, MSN, ASK, and numerous other ways to get traffic to your blog. If we boycott this, perhaps Google will reconsider? Who knows? Until then, good luck selling your links.
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