Theme: Creating a Mini-Site (Part 2)
May 21, 2007This blog post is part of three part series that will provide, in detail, the methods of making a content mini-site, promoting this mini-site, and profiting from this mini-site.
Now that the site is created, the content is written, and the site is up on the internet, you need to now promote it. Without some form of promotion, you won’t be able to get your site known to people. Now, there are different types of promotion. If you want to get a lot of traffic, you can do your best to get known on digg. If you want to try and get natural, general traffic, you can always do SEO. And finally, there’s always trying to submit to directories. These are just three ideas that I have to help you promote your site. There are a plethora of ways to get your site known. You just need to experiment with things. Someone once walked around with his website on his forehead. It worked too.
As I stated in my post about digg, what you want to try and do is get enough diggs so that you can hit the front page. If you can hit the front page for your site, you’re definitely going to get a lot of traffic to your site. Now, a lot of people don’t try and get their mini-sites dugg because there’s no point. Once a site is made, a person tends to forget it. However, if you can get it dugg, you might see a quick burst of profits right from the start. Naturally, this burst of traffic and profits would definitely be a nice thing. However, it’s not really natural traffic. What you want is natural traffic.
That’s where search engine optimization comes in. What you are trying to do is get your site listen in the search engines for good terms. Say you were making that neurology site that I mentioned in the last post and it’s about the anatomy of the brain, if you were able to get the keywords ‘brain anatomy’ high for your site and on the first page, you’d see a load of traffic and potentially profit to your site. Trying to rank high is the goal of all people that use search engine optimization. Methods to do that is to get links to your site or to try and post unique content. By doing this, you might very well see yourself get high rankings. Now, I am not a search engine optimizer. The key for that is to constantly learn.
The final thing to do to HELP with that search engine optimization as well as get your site well known is to submit to directories. A directory is just a list of websites. An example of a directory would be this. It just lists numerous different sites. What this does is provide you back links as well as potential traffic. I highly recommend anyone that is making a new content site to submit to at least twenty five directories their first day or two. By doing this, you’re getting a nice amount of links and you’re giving yourself the possibility to get some traffic. If you want to submit to more, go ahead. Just make sure the links are in the right categories.
These are just three ways to try and get more exposure for your site. You want exposure. You want your site to get known. But, don’t spend a lot of time trying to get your site known, especially for a mini-site. My theory on mini-sites is that they should be used for more profit, but that they should not be your main site. For example, my main site is this one and my personal blog. However, the mini-sites that I own would just be small things to own. Small profit. If you have a main site, devote most of your time to that to try and get it bigger. But, creating small mini-sites and getting them well known is not a bad idea. Stay tune because tomorrow I intend on posting an article about how you can monetize this mini-site now that you are getting exposure.
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