Theme: FeedBurner - The Site of RSS
September 23, 2007If you remember back to July, I talked about how I had gotten one RSS subscriber and I was ecstatic. It had made my day and it had given me a lot of motivation to really try and increase my productiveness because I wanted to so desperately get that to two and then four and then eight and then sixteen and…Well, do I really need to keep going? Unfortunately, that did not happen. It did go to two and then one, but nothing extravagant. Fortunately, that has changed and I am seeing wonderful progress. However, that is not what this is about today…What this is about is FeedBurner.
FeedBurner was purchased by Google a few months ago and what it provides is an exceptional way to determine JUST how many RSS subscribers you have. With a numerous number of different tools, you can put a number up there that shows how many you have, put a link, put a button (like the one I have) up there. The truth is, the options are endless. What you are trying to do is get more and more people to CLICK that so that they subscribe. And then the site keeps track of how many readers you had to your site via the RSS feed. It really can be somewhat exciting when you see that number grow so exceptionally large.
Now, there are other things, though, that they offer. Although I have yet to try it, there is a degree of monetization possible. It is based off of an invite only system which means that you need to be appealing to them before you’re invited. While I have not been invited, I know that others have and there is some money to be made. However, with the purchase by Google, we can all assume that Google Adsense will begin to appear in the RSS feed, thus making it even more profitable to have a nicely sized RSS feed. The more people you have, the better it looks and the more likely you’ll make money. That’s the key, huh?
FeedBurner tracks the number of subscribers for you, it provides you with buttons to try and provoke people to join, and it gives you the chance to monetize it, among so many other things. I like to work hard on getting my RSS feed up because I understand the importance of such feeds. With Google holding it, FeedBurner is only going to get bigger and stronger and I recommend you join and begin to build your RSS feed as well. It’s really quite easy to build it: just offer unique content and make sure that they know it exists. Them knowing it exists is the key point. Here’s an example how:
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