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Theme: Google Hits Hard Against Link Sellers And What You Can Do

October 12, 2007

If you haven’t heard yet, Google has decided that it is time to tell webmasters that if they want to be kept in the search engine, they are no longer able to sell links. For more information that, just click here. Simply put, what Google is saying is that they don’t want us to sell links because they think that it has a negative effect on their search engines. Now, I think that this is a way to help Adsense more than anything. Google doesn’t want people selling links because it is in direct competition with Adsense. If there are no links being sold, visitors may potentially click Adsense ads and that is more money for the company.

But, that really isn’t important. I doubt you really care about why Google is doing this and all of that. I don’t think that’s really important because it doesn’t change the inevitable. However, this is what I think you can do to try and prevent losing your rank or any of that and still sell links on your site. I hate to break it to Google, but I won’t bend over and take it. I am going to sell links and if that means that I won’t get their traffic, then I’ll go to ASK, Yahoo, and MSN. But, here is what you can do in response:

  • When selling links, do not put “sponsored ads.” By putting this, you are giving Google the knowledge that you are a link seller and that is just a negative all in its own.
  • Do not sell links through a marketplace. As much as I like TLA, I don’t know if it is currently the best way to get links or sell links because all Google needs to do is search for some code.
  • If you run a site that is about making money online, don’t sell links to a site that is about sports. Keep the links relevant because that is what Google wants, according to them.
  • Sell links in your text. By selling links in your text, what it appears like to Google is that you are just linking to someone else’s site because the content is relevant. There’s no way for them to know that it is a link sale.

Google doesn’t want us to sell links. But you know what? That is a great way to make money and I am a firm believer in spreading out your means of profit. Don’t let a search engine run your life. Yes, Google provides you with a considerable amount of traffic. But, there is Digg, StumbleUpon, Yahoo, MSN, ASK, and numerous other ways to get traffic to your blog. If we boycott this, perhaps Google will reconsider? Who knows? Until then, good luck selling your links.

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