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Theme: Is Entrecard Crappy Traffic

December 4, 2007

First and foremost, I apologize for being away for a few days.  I am a college student, so this is the time where finals are consuming me.  I will try and post regularly, but I cannot make any guarantees because of the tests.  However, I thought I’d write a short post real fast about my opinion on Entrecard.  It has been speculated that Entrecard is really worthless traffic and that everyone that is coming to your site is really just someone looking to drop their card on your site and then move on.  It’s useless traffic that, instead of making you any money, is just costing you money because they are using bandwidth.  Now…Here’s my opinion.

It’s not worthless traffic.  Just because someone is just coming to your site looking to drop their card and then move on does not mean that some (some) don’t stop and read your content.  If you have a good title, they will stop and if they do stop, well, that’s more traffic for you.  What this service provides is a means for you to get more people to see your site.  You’re networking and if you get twenty people to drop their card on your site and five decide to become regular readers, then your mission was effective.

Another reason why it’s not crappy traffic is because you’re getting a point for every person that visits you.  Why is that good?  Because if you get that point, you are also getting more points to buy advertising on blogs.  And it’s THAT traffic that you really want.  That’s the traffic of people that are genuinely interested in what you have to offer, not so much about the points they can get.  And it’s those readers that you really want.  So, because of the traffic coming to your site to drop their card, you’re getting more points to allow for more real readers.

Do I think Entrecard is crappy traffic?  No.  I think it is worthwhile traffic that, if used correctly, could really make your site grow.  Are you going to see substantial differences in your site’s traffic and profits?  Not until Entrecard gets really big.  But, even then, it all depends on how you buy your ads.  Do some research on the site that you are buying an ad on and look for where the 125×125 button is.  Chances are, it’s in a bad place.  But, if it’s in a good place, bingo, get it.  So, try Entrecard out.  I really believe that it is worthwhile traffic.

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