Theme: Nofollow Test Done by Jon Waraas Reveals Interesting Results
January 8, 2008I was checking out a few different sites and I came across an article on one of my more favorite blogs, JonWaraas.com. He had been conducting a test to see if the “nofollow” tag really offered no ‘link juice’ as I like to call it. Basically, Google says that if there is the nofollow tag, that link will not help in getting the site it links to indexed. If you remember back in October, Google went to war against link sellers. They wanted to prevent the sale of ‘link juice’ and ensure that their search engines were not warped because of the sale of links.
Well, Google…I think the test conducted by Jon shows that nofollow tags don’t prohibit the spread of link juice. Now, that’s not to say that a link with the tag is just as strong as a link without the tag because that’s not true. But, Google said that no strength would be passed with that tag and after looking at the results, well, that’s not true. The truth of the matter is, while the nofollow attribute does prevent some strength from being passed, all in all, you can still get indexed with ONLY nofollow links.
This brings about an important question. Why the hell does Google insist on people using the nofollow tag if it doesn’t do anything? I can’t answer that because I am not Google. But, what I can answer for you is whether or not you should invest in nofollow links and the truth of the matter is, I don’t see why not. Sure, they’re not going to provide as much strength, but the test showed that it only took ten nofollow links to get the site indexed and that is where the success came in. It showed us that we can still get indexed even with nofollow links.
Google said that the NoFollow attribute would be a sure way of people selling links without giving strength to other sites. Well Google, it appears that if I sell links with the NoFollow attribute, I’ll still pass on strength. Could this test be a really great way to respond to Google? I think so. But, is it going to be a great way to win the war on link sellers? No. Because they can still manually remove us. Regardless, thanks to Jon for this test that shows that even with nofollow links, we can still get indexed.
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