Earning Money

The press release is formed in the same way that a journalist forms a news story. There is a headline which is only a few words and sums up the point of the story. Your introductory paragraph should answer the most basic questions (who, what, where, when, & why). Get the most basic and necessary information in this paragraph.

The second paragraph elaborates with details on the facts that you stated in the first paragraph. The second paragraph should tie into your third paragraph. This takes practice as the third paragraph is your boilerplate. The boilerplate tells a little about the company. Think of your vision and mission statements here.

Remember to include a quote, then in your closing paragraph, reiterate the facts that you stated in your first paragraph. Your close should end in “-30-” centered in the middle of the page. After the close, include your name, your company and your contact information. That way if the journalist wants to do a full story or if they have any questions, they can easily contact you.

As I explained in the previous post, keep everything in AP style. And while this should go without saying, spell check your document and be sure to read it out loud to be assured that there are no grammatical errors. Good luck with your press releases, and if you have any more questions on this topic please comment so I can address them.

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