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Theme: Running a Directory

June 6, 2007

Another type of site that you can create is a directory. A directory is a form of getting links to a site for free. Basically, it is a collection of links that are all on one site. The owner of the directory offers a link to your site and in return, you either pay them or you give them a link back. Directories are a great way of getting links to your site and they are an amazing way to grow. However, being on the directory side of things is equally beneficial, if you know how to properly run a site. It’s not that hard to really get them up and running; that’s the easy part. The hard part is actually getting it powerful and making it become something.

The first step to getting it done is to start. Buy a domain name. Buy a domain name that fits into the niche that you want. Say you want to make a directory that has to do with blogs only, you would get a domain that has something to do with that blog. However, it doesn’t need to. I have seen random domain names become very nice directories. The point is that you need to buy a domain name and if you can, get it to work with your niche somehow. That is the first step…Getting a good domain name. Once you’ve done that, get the usual hosting and the such for making your site a real site and then you need to work.

I recommend phpld because it just looks the best. Sure, there are other places that you can get directory scripts, but phpld is what looks best in my opinion. So, I am going to recommend that you get phpld. Once you have actually installed it, you’re going to want to get some sort of a free skin or a paid one. You can usually find directories of free skins, so just google free phpld skins and you’ll find hundreds. People make them with the hopes of the link on the bottom that says “created by” being spread around the net a lot to get them a lot of links as well. Once you have set it up, create the different topics and ‘categories.’

Once you have set it up, you are going to want to advertise it. Go to any webmaster forum and you can find a place to advertise your directory. You’ll be surprised the initial traffic you can get as well as the people that are signing up. However, this is where you want to think about how you can earn. The first thing that you want to do, though, is build up your credibility. To do this, you need to try and get some link backs. If you can submit YOUR directory to other directories, you’ll get quite a few link backs. Another thing you can do is offer a free link from your site in return for a link to your site. However you can get links, do it. But, don’t be afraid to charge for Featured Links. You need to make a profit.

There is money to be made on directories. Sure, it takes a lot of work, but you can make a lot. One thing you can do is sell featured links. Another thing you could do is actually put adsense on your site. Adsense can earn even on directories. However you want to earn on your directory, remember that the most important thing that you can do is increase your page rank. The more links to your site you can get, the stronger it will be and the bigger it will be. The strong and bigger that your site is, the better your site is and the bigger it will grow. Try it out…You’ll be surprised to see how good it is.

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