Theme: Viral Marketing
May 30, 2007Viral Market or Word of Mouth, is a tool that is commonly used by webmasters as well as business people off the internet. The reason it is such a useful tool is because it is free. I am going to talk about it in relation to online earning, but just keep in mind that you can get your offline business growing the same way. It just works a little better on the internet because there are so many people and usually, a website is willing to take visitors from any part of the world rather than your business, which might only want visitors from certain areas. If you’re a service provider and live in New York, you don’t want to fix the pipes of a person in California, you know?
When you use viral marketing, in a sense what you are trying to do is get people to brag about your site. Simply put, that’s what viral marketing is. Someone begins to brag about your site to someone and then that someone brags about it to someone and it just spreads. I’ll give you an example of viral marketing in a movie and then I’ll set one up for you to try if you want. Have you ever seen “Pay it Forward?” It had Kevin Spacey and Helen Hunt in it if you don’t remember. The boy helped three people and then those three people EACH helped three people. Those nine people each helped three people and it went on and on and on. If you remember the end, there were a lot of people at his house. The effects of viral marketing.
Now, how would you make this work for your website, you may be wondering. Let’s assume that you run an arcade site. You have a lot of games on it and you know that if people were to go there, you’d make a lot of money. So, you tell all your friends about it. They go to your site and play games and then they decide to tell another friend of theirs about a particular game that they loved. So, they tell a couple of friends about that game and then they go to the site and play the games. Then they find one and tell another one of their friends and it just spreads. Sooner or later, you have a ton of people going to your arcade site, playing the games, maybe clicking the ads, and making you money.
With Viral marketing, you can get a lot of traffic to your site for free. It’s not like having to buy advertising or buy links to get people to your site. Someone will tell another person about your site who will hopefully tell another person about your site. And it spreads down and down until you are getting a lot of people. The thing to remember is that you must have something good to offer to people for the site to work with viral marketing. Without something good, it won’t work. Forums work and so do arcade sites. Something that is boring, though, may not work. However, I recommend trying it with every site you run and see how it works. Good luck.
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