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Theme: With Google Winning the War How Do We Get Links

November 12, 2007

So, I was thinking about how Google had gone to war against link sellers and that they were actually taking the war and winning it. I guess when you’re as strong as Google, you can win wars with ease. The reason that I think Google is winning is because SearchEngineGuide.com says they are winning. If you read their article about writing the perfect surrender letter, you’ll see what I mean. So, this brought up an interesting question: if we can’t buy links, how are we supposed to get links and how are we supposed to rank well? And I came up with a few ideas.

  • Write guest posts. Writing guest blog posts can get you a few links and they get you links in content which, according to Google, is the absolute best. They love content links and guest blog posts allows you to put the anchor text that you really want to put in. So, it’s a win win for you.
  • Do link exchanges. While they are not incredibly strong, a link exchange is still a way to get a bit of link love from both sides. However, I am not exactly sure how Google looks at this: is it like buying links? I am not sure, but I think link exchanges are great.
  • Still buy them. But, if you’re going to buy them, buy them in very very small quantities and buy them only on blogs/sites that are exactly on the niche that you are writing about. Don’t buy for PR, but buy for the relevance of the niche that your site is.
  • Submit to Old Directories. I say OLD directories because they have passed the scrutiny and the hardness of Google and they are still considered relevant. Because of this, a link from them is worth it. However, finding GOOD directories these days is becoming harder and harder.

You can still get links. Sure, it is harder since you can’t just buy link after link to your site. And sure, SEO is going to become a major bitch, but that doesn’t mean that you can’t succeed on the web. If you adapt fast and you move hard, you will actually take control of a market that is currently changing. With Google really fighting hard against link sellers, we can safely assume that if you work hard and fast, you will get your way to the top a hell of a lot faster than you normally would because of the previous system. So…Work hard and try your best.

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